Along Came a Spider...

Along Came a Spider...

So, your Web site is up and running. It looks great and on its first day you're excited about getting your first order. But your excitement soon turns to weariness as that one order is the only one that comes in for a whole month. And worse, your Web site statistics show a disappointing hit rate. So much for the perception that "if you build it, they'll come."

Every Web site owner wants people to visit their site, but very few understand the role search engines play in getting those people there. And fewer still, understand how relevant content can not only attract the search engines, but convert your visitors into paying customers.

Have no fear. This guide will help you understand the relatively simple steps you can take to make sure the search engines send targeted traffic to your site, and increase your sales.

But before we begin it's important to understand how search engines work, and make the distinction between crawler-based search engines like Google and a directory like DMOZ.

Part One - Understanding the difference between search engines and directories

---

---

How would you rate the quality of this article? 1 2 3 4 5 Poor Excellent